The link between core values and fulfilment is obvious. Let’s talk about core values and why is important to know which values are relevant for us.

What are values?

A value is something that is really important to us.

Strange but true: most people don’t know their values. They think they know but they don’t.


Because we are so influenced and brainwashed by family, society, religion, mass media, that we start adopting their values thinking they are ours.

And we live our life pursuing those values until one day we realize that we are not fulfilled and we don’t understand why.

Furthermore, If I ask you “what do you value the most?”, you might answer: “love, family, money…”. Of these, love is the real value you are pursuing, the emotional state you desire. Family and money are only means. in other words, they are simply a way for you to reach the emotional state you really desire.

If i ask you: ‘what does family give you?” you might say: “love, security, happiness”. What you truly value is love, security and happiness.

Similarly, with money, I could ask you “what does money really mean to you? what does it give you?”. You might say “Freedom, security, power, or maybe recognition”. Again, you see, money is merely a means to achieving a much deeper set of emotions that you desire to experience.

Often, people are so busy pursuing means values that they don’t achieve their true desire: their ends values.

The ends value are those that will fulfill you, make your life rich and rewarding.

Love, freedom, intimacy, security, adventure, passion, comfort, fun, to name few.

If you set goals without knowing what you truly value in life, you may achieve your goals but you may miss out on your life. You may end up saying “is this all there is?”.

Have you ever fallen into this trap of pursuing the means as if they were the end you were after? In order to be truly happy, you must know the difference, and be sure to pursue the end itself.

Knowing your own values helps you to get more clarity on why you do what you do and how you can live more consistently.

Did you know that values guide our every decision and, therefore, our destiny?

Did you know that those who know their values and live by them become the leaders of our society?

If we want the deepest level of life fulfillment, we can achieve it in only 1 way: by knowing what our highest values are, and then committing to live by them every single day. Unfortunately, in today’s society, too often people have no clear idea of what is important to them.

If you and I are not clear about what is most important in our lives, we will lack the capacity to make effective decisions.

If you have ever found yourself in a situation where you had a tough time making a decision about something, the reason is that you weren’t clear about what you value most within that situation.

We must remember that all decision making comes down to values clarification.

When you know what’s most important to you, making a decision, even the most difficult one, is quite simple.

If you want to be fulfilled in life, take a moment and ask yourself: what’s most important to me?

I wish you all a life of joy and satisfaction.

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